Almarai Corporate font
The beauty of Boutros Asma lies in its clarity and simplicity. Beneath the font’s geometric look lies a strict adherence to calligraphic structure and rules. Each letter was crafted with great detail keeping subtle hints of handwriting. Letters have low contrast and wide apertures in all four weights. These characteristics were made to enhance the font’s readability in various media, especially on screen, making it a suitable choice for Almarai, the leading Saudi dairy company’s corporate font.
Boutros Asma can be seen on Almarai’s website, in their stores, and across their social media, creating a distinctive brand image.