Ladies Endurance Cup
The logotype designed for the H.H. Sheikha Fatima Bint Mubarak Ladies Endurance Cup features a stylised horse’s head in Arabic calligraphy, highly legible to the Arabic reader. The remaining Arabic text is in a modern Arabic typeface chosen to harmonise with and balance the English text. “Tanseek”, used for the English and Arabic names, is the only Latin-Arabic typeface which fully respects the rules of Arabic calligraphy and Arabic typography.