Family Pack: £120.00
Designer: Boutros Fonts / Mourad Boutros
The BBC knew that identifying its brand through calligraphic elements was vital to build "the reputation of the BBC Arabic Service as a guardian of the Arabic language.”
Recognising the importance of drawing on calligraphic traditions showed how keenly aware the BBC was of Arabic and the populations that speak the language. The BBC Arabic range medium and bold weights are designed by BoutrosTM to work on screen as well as for print materials taking into consideration all the technical implications. Boutros BBC Arabic also works harmoniously with Latin typefaces.
- Boutros BBC Arabic Medium
- Boutros BBC Arabic Bold