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Boutros™ launches new typeface

Boutros Asma Arabic

A brand-new font with enhanced readability

Tuesday 3 February 2015, by Peter McCree

PNG - 11 kb

Boutros Asma Arabic is a modern font created to serve the needs of the modern Arabic-speaking world.

The beauty of Boutros Asma lies in its clarity and simplicity. Beneath the font’s geometric look lies a strict adherence to calligraphic structure and rules. Each letter was crafted with great detail keeping subtle hints of handwriting. Letters have low contrast and wide aperture in all four weights. These characteristics were made to enhance the readability of Boutros Asma in various media, especially on screen.

Boutros Asma is available in four weights – Light, Regular, Bold and Extra Bold. Each comes with a complete character set including ligatures, numerals, symbols and diacritical marks.
Click here to view the font.

To purchase the font please email typetalk@boutrosfonts.com

Boutros Asma© is a registered trademark of Boutros™. All Rights Reserved.

ABOUT BOUTROS™

Boutros™ has led the field of Arabic creativity, typography, calligraphy and design for more than 40 years.

Working globally, projects have ranged from the creation of Arabic typeface collections for internationally renowned software and design houses to corporate Arabic logotypes and private commissions. Boutros™ experts regularly lecture on Arabic typography at top international seminars, as well as providing typographic consultancy services to many multinational organisations.

The founders, Mourad and Arlette Boutros, are widely acknowledged as two of the world’s most outstanding Arabic designers and typographers. The authors of the acclaimed books “Arabic for Designers” and “Talking about Arabic”, their work is ubiquitous throughout the Arabic speaking world.

Recent projects include the launch of “Tanseek”, a harmonious range of Arabic-Latin typefaces, serif and sans serif, and a collaborative series of oil paintings that combine fine art with traditional Arabic calligraphy.

FREE FONTS

Very little in this world is FREE so before you visit any website offering any of our Arabic or Latin fonts for FREE, make sure that you are not infringing any copyright.

Distributing free fonts without permission is stealing the designer’s work. Theft is a crime.

Remember that the responsibility ultimately lies with you.

For the avoidance of doubt, we can confirm that we do not offer our Arabic or Latin fonts to any website for FREE download.

It would appear that some websites offering FREE fonts are used or supported by major companies. Moreover, graphic design agencies and creative departments within most Middle Eastern advertising, PR and broadcasting organisations as well as universities are not respecting intellectual property rights regarding our Arabic fonts. It is not clear if this is intentional or due to ignorance.

What is clear is that FONT PIRACY is in nobody’s long term interests. We remain optimistic that this situation will eventually change for the better. This will require changing the culture of the organisation, group or individual involved and such change can only come from within.

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